Native apps fall way short of the mark!

A couple of years ago during the boom of native mobile apps, every restaurant rushed to create a dedicated mobile-based application for its business. A few businesses even went a step ahead and developed multiple applications with specific functions such as one for online ordering, one for loyalty programs and for reservations.

According to the Internet Retailer and Adobe’s new research data, 40% of all transactions last year were made on mobile devices. Now, this is a startling revelation for businesses, and it naturally points out the unwillingness in consumers with accepting slow speeds and painstaking applications. And not to forget all the of other problematic aspects of the mobile experience, which has prompted the need for devising a new approach for delivering the optimal user experience.