Native apps fall way short of the mark!

A couple of years ago during the boom of native mobile apps, every restaurant rushed to create a dedicated mobile-based application for its business. A few businesses even went a step ahead and developed multiple applications with specific functions such as one for online ordering, one for loyalty programs and for reservations.

Apps have become an integral part of marketing in branding the products in the current digital age. 80% of time spent on mobile devices is basically spent using apps. Perhaps this is 2x times more than users using the laptop or desktop applications. This is why mobile apps are so important in today’s business environment. In fact, the website owner should feel even happier because this number is going to boom in the upcoming year with the entry of Progressive web apps. Prior to the progressive web apps, there are native apps, which users can download from an app store and add to the home screen of the mobile devices.