The Physical Web: A Hidden World That Will Change Things Forever
The latest trend in retail marketing has proven that Bluetooth beacons are a successful bridge between physical and digital realms. The hidden world of beacons will surely change the way we access information. Beacons are scattered everywhere, beneath your feet, on streetlights, retail stores, everywhere. These tiny devices broadcast Bluetooth signal that are short-ranged. These short-ranged signals signify proximity. By determining proximity and with the use of strings of characters, these beacons recognize the devices it needs to connect with.