The Physical Web: A Hidden World That Will Change Things Forever
The latest trend in retail marketing has proven that Bluetooth beacons are a successful bridge between physical and digital realms. The hidden world of beacons will surely change the way we access information. Beacons are scattered everywhere, beneath your feet, on streetlights, retail stores, everywhere. These tiny devices broadcast Bluetooth signal that are short-ranged. These short-ranged signals signify proximity. By determining proximity and with the use of strings of characters, these beacons recognize the devices it needs to connect with.

Eddystone Beacons at Events: 5 Campaign Ideas that Every Event can use

Events heavily depends on technology these days. Be it musical festival or a Sporting event or a tech conference, if you want to drive audience and improve the attendance you need technology to make sure that the event becomes popular and successful. There is a huge plethora of technology available these days, choosing the best amongst that can be an exhilarating task. But if researches are to be believed over 60 percent of event planners depend on mobile app these days for making their events a huge success.