PWAs are a boon for both app makers and users. PWAs help in acquiring customers faster and easier as compared to native apps. Not only do they eliminate the need to download them but the fact that they turn up in search engine results makes them more versatile. What makes PWAs the ultimate choice is that the URL, their access gateway, can be slipped anywhere on the internet and can be accessed by anyone with just a click. They can be put in places where native apps can never reach. Hence, when it comes to promoting a PWA one has more tools at one’s disposal.
Let us look at some of the options through which you can promote your PWA’s URL.
1. SOCIAL MEDIA
There is no platform like social media for promotions. Most of the people gather their information from social media and since it is the most accessible platform that there is, promoting an URL on the social media is the best option. There are a few pointers to be kept in mind on how to promote your PWAs URL on social media:
A. Your URL should be displayed in the “about” section of all your social media platforms.
B. You can offer points on customers’ loyalty cards if and when they share your URL. This not only gives you more exposure but also lets the users earn reward points.
C. Creating contests in which users can enter via shareable link participation is great way to promote your URL.
D. The link on your Instagram should change and should correspond to your recent posts so that anytime users can visit specific sites on the websites following that link.